ESCAPING CHOICE FATIGUE: WHY SIMPLE ONLINE GAMES HAVE HUGE APPEAL

Escaping Choice Fatigue: Why Simple Online games Have Huge Appeal

Every day, we make a huge selection of options — what to try to eat, what to reply, what to open up initial within our inbox. This infinite micro-choice loop generates what psychologists call "selection tiredness." And one surprising way persons cope is thru simple video games.In Malaysia, more people are turning to cellular game titles not

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